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Ekaterina Burdiugova

Ekaterina Burdiugova

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Ekaterina Burdiugova

Marketing Communications Specialist

Product marketing · Brand marketing · CRM & in-app · Influencer marketing · SMM & content

I build communications around product metrics and test hypotheses through A/B experiments. My experience spans banking, an international startup and small business.

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Résumé
Ekaterina Burdiugova by a staircase in a light interior

Work experience

Banking, an international startup and small business — from building marketing from scratch to product communications.

  1. August 2026 — present

    Present

    Got It Life

    Mental health app · Silicon Valley startup · remote

    Marketing Communications Specialist

    creators sourced for the US and Europecreators in the US and Europe
    300+
    seed round: preparing investor materials and applicationsseed-round preparation
    $1.5M
    • I independently develop the influencer marketing strategy from scratch in the US and Europe: creator sourcing, negotiations and campaign placements. I built a database of 300+ creators on Instagram, LinkedIn and TikTok, and prepared the Media Kit.
    • I work on SEO and ASO to grow organic app installs.
    • I contribute to fundraising for a $1.5M seed round, preparing investor materials and applications and communicating with investors.
    • I support recruitment through candidate sourcing and initial screening.
    • Building influencer marketing from scratch in the US and Europe: creator sourcing, negotiations, placements and the Media Kit.
    • I work on SEO and ASO to grow organic app installs.
    • Preparing investor materials and applications for a $1.5M seed round and communicating with investors.
    • I support recruitment through candidate sourcing and initial screening.
    • Influencer marketing in the US and Europe: creators, negotiations and a Media Kit.
    • SEO and ASO for organic installs.
    • Fundraising: materials and applications for a $1.5M seed round.
    • Recruitment: candidate sourcing and initial screening.

  2. April — September 2026

    Sber

    Banking · B2C

    Marketing Communications Expert

    UKO B2C

    time-to-market after introducing Scrumtime-to-market with Scrum
    −50%
    cross-functional teams coordinatedteams coordinated
    5+
    • Contributed to in-app communications: strategy, content planning, launch and performance evaluation.
    • Analysed MAU, CLTV and P&L metrics and prepared recommendations to improve performance.
    • Coordinated 5+ cross-functional teams of analysts, designers, copywriters and product managers.
    • Introduced Scrum to the project team on my own initiative: sprints, retrospectives and backlog prioritisation with product teams. Time-to-market decreased by 50%.
    • Contributed to a pilot aimed at attracting customer funds from other banks: a deposit offer with bonus cashback, targeting and competitor analysis.
    • Helped develop A/B test briefs: hypotheses, mechanics, target metrics and success criteria.
    • Organised brainstorming sessions for new products: prepared market and competitor analysis and structured ideas into concepts for further development. Proposed and presented my own product ideas to the team.
    • Contributed to in-app communications: strategy, content plans, launch and performance evaluation.
    • Analysed MAU, CLTV and P&L, preparing recommendations to improve performance.
    • Coordinated 5+ cross-functional teams across analytics, design, copywriting and product.
    • Introduced Scrum on my own initiative: sprints, retrospectives and backlog planning. Time-to-market fell by 50%.
    • Contributed to a pilot attracting funds from other banks: a cashback deposit, targeting and competitor research.
    • Prepared A/B test briefs: hypotheses, mechanics, target metrics and success criteria.
    • Researched markets and competitors, led brainstorming and presented my own product ideas.
    • In-app: strategy, content plans, launch and evaluation.
    • MAU / CLTV / P&L: analysis and recommendations.
    • Scrum on my own initiative: sprints, retros, backlog.
    • Deposit pilot with cashback and A/B test briefs.
    • Product ideas: market research, brainstorming and presentations.

  3. October 2025 — April 2026

    Sber

    Banking · B2C

    Intern

    Customer Digital Profile Development Division, B2C Data and Recommendation Systems Department

    customer data autofill at partners, achieved with the teamdata autofill · with the team
    100%
    customer journey auditscustomer journey audits
    60+
    • Conducted 60+ customer journey audits across partner interfaces.
    • Together with the team, increased customer data autofill at partners to 100% and sustained that level.
    • Compiled a benchmark library of best practices in the category.
    • Communicated with partners to achieve customer data autofill targets.
    • Prepared reports for internal and external stakeholders: spreadsheets, presentations and dashboards.
    • Conducted 60+ customer journey audits across partner interfaces.
    • With the team, raised partner data autofill to 100% and sustained it.
    • Compiled a benchmark library of best practices in the category.
    • Communicated with partners on customer data autofill targets.
    • Prepared stakeholder reports: spreadsheets, presentations and dashboards.
    • 60+ audits of partner customer journeys.
    • Reached 100% data autofill with the team and sustained it.
    • Built a best-practice library.
    • Managed partner communications on data autofill.
    • Prepared reports, presentations and dashboards.

  4. January 2022 — November 2025

    V moikh lugakh Eco Farm

    Small business · marketing from scratch

    Head of Marketing

    company revenue growth over three yearsrevenue over three years
    ×3
    of new customers from digital channelsnew customers from digital
    40%
    events with an average attendance rate of 90%events · 90% attendance
    150+
    • Built marketing from scratch: strategy, channels, budget and KPIs.
    • Grew the social media audience from 5,000 to 11,000 followers.
    • Company revenue tripled over three years; digital channels brought in 40% of new customers.
    • Launched offline campaigns across outdoor advertising, radio and regional media.
    • Ran 150+ events for up to 100 attendees, with an average attendance rate of 90%.
    • Built a monthly roster of 10+ influencers and organised 10 private events.
    • Developed the social media content strategy: content plan, editorial calendar, original series and formats. Organised and ran content shoots.
    • Independently created UGC-style social content for the farm: native storytelling videos.
    • Wrote and edited copy for all brand channels: posts and stories, event announcements, press materials and outdoor advertising.
    • Built marketing from scratch: strategy, channels, budget and KPIs.
    • Grew social media from 5,000 to 11,000 followers.
    • Revenue tripled in three years; digital brought in 40% of new customers.
    • Ran 150+ events for up to 100 guests, with 90% attendance, plus 10 private events.
    • Worked with 10+ influencers each month.
    • Developed the content strategy and filmed UGC storytelling videos.
    • Launched offline campaigns and wrote copy for social media, events, press and outdoor advertising.
    • Marketing from scratch: strategy, budget and KPIs.
    • 5K → 11K followers, 10+ influencers each month.
    • Events for up to 100 guests and 10 private events.
    • Content strategy, shoots and UGC videos.
    • Offline campaigns and brand copy for social, press and outdoor.

  5. July 2024 — May 2026

    HSE University

    Communications and events

    Communications and Events Assistant

    members in the Telegram communityTelegram community members
    1,800+
    career guidance event attendeesevent attendees
    500+
    • Managed a Telegram community for prospective students with 1,800+ members.
    • Organised 10+ career guidance events with 500+ attendees in total.
    • Coordinated nationwide industry awards in PR and corporate video.

About me

Ekaterina Burdiugova by a window in the sunlight

Bringing a product mindset to communications that connect.

I’m a marketing communications specialist with experience across banking, an international startup and small business — from building marketing from scratch to working with product teams.

Product metrics guide my decisions, and I test hypotheses through A/B experiments. My experience includes working with influencers in Russia and abroad, and coordinating cross-functional teams.

Selected projects

Audience research, PR strategy and brand campaign concepts.

Slide 1 of 5

Education & languages

A foundation in marketing, continued learning and languages for international communications.

2022–2026

Bachelor’s degree

HSE University, Moscow

Advertising and Public Relations

  • Specialisation: Marketing
  • Top 5 in the programme ranking

2023–2025

MicroDegree

HSE University, Moscow

Corporate Entrepreneurship and Change Management in a Company

2026

Course

Udemy

The Ultimate Digital Marketing Course 2026: 11 Courses in 1

  • 40 hours

Languages

For work and conversation.

English
C1
French
B1+
Chinese
Beginner
Spanish
Beginner

Achievements

From building marketing from scratch to product communications — key results and ongoing work.

300+Creators in the US and Europe

Building influencer marketing from scratch for a Silicon Valley AI startup. Compiled a creator database and prepared the Media Kit.

$1.5MSeed-round preparation

Preparing investor materials and applications to funds and accelerators.

7,000+Customers in one year

Built the marketing function for an agritourism business from scratch.

5K → 11KInstagram followers

Grew the agritourism brand’s audience.

−50%Time-to-market at Sber

Introduced Scrum in the project team and reduced launch times for communications projects.

100%Customer data autofill

Together with the team, brought autofill at ecosystem partners to 100% and sustained that level.

60+Customer journey audits

Conducted audits across partner interfaces.

Expertise

Strategy, communications and analytics — the skills and tools I work with.

CRM & in-app

  • Customer lifecycle scenarios
  • Triggered sequences and personalisation
  • Push / in-app / email

I build communications around the customer journey, from the first interaction to returning to the product.

Product marketing

  • MAU / CLTV / CAC / ROMI
  • Customer journey mapping (CJM) and segmentation
  • Go-to-market for new products

I connect audience needs with product goals, using segmentation, customer journeys and metrics.

Brand & content

  • Communication strategy and tone of voice (TOV)
  • SMM, PR and influencer marketing
  • Offline media

I bring strategy, copy and channels together around a clear idea and a consistent brand voice.

Analytics

  • Yandex Metrica and Google Analytics
  • AppMetrica
  • Excel and IBM SPSS

I turn data into recommendations: analysing performance, preparing reports and identifying opportunities.

Experimentation

  • A/B test design
  • Sample sizing and interpretation of results
  • Hypothesis prioritisation with ICE

I start with a hypothesis and a target metric, design the A/B test and evaluate the outcome before the next step.

Growth & digital

  • ASO and performance marketing
  • SEO fundamentals
  • Funnels and attribution

I work on organic app growth through SEO, ASO and the funnel from first contact to installation.

Management

  • Scrum, Jira and Confluence
  • Team and contractor management
  • Budgeting

I give teamwork a clear structure through priorities, sprints and coordination across disciplines.

AI tools

I use AI to explore ideas, organise information and prepare drafts. I take care of verification and final editing.

Let’s talk about your project

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